The Truth is more than a debut single. It is a personal reflection on my coming out journey. The song is both specific and universal. It can resonate with anyone who has felt the weight of hiding a part of themselves.

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As part of my capstone project, I developed a full visual identity and campaign around the track under my artist name, BALBIN. This project was never just about getting a high distinction. It was about telling my story clearly and honestly, and creating something that could connect with others.

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The design process was guided by the lyrics and the emotional tone of the song. From the grayscale cover art with coloured vein-like lines representing identity breaking through, to the lyric video and campaign materials, every element was crafted to feel human, vulnerable, and intentional.

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Project deliverables included:

• Cover art and branding

• Visual identity system for BALBIN

• Lyric video design and production

• Website and social media campaign

• Promotional assets and digital templates

• Merchandise and packaging design