A fast-turnaround brand identity project for a startup in the financial services space, targeting C-suite professionals with a bold yet conservative visual approach. The goal was to establish a strong foundational identity that feels polished and confident, while remaining flexible enough to grow with the business.

 

Deliverables included:

• Logo system with multiple lockups

• Typography, colour palette, and basic imagery direction

• One-page brand guideline

• Microsoft Word and PowerPoint templates (up to 6 pages)

• Business card design and print specs

• Email signature design

• One-page website design concept