Koddo is a whimsical new identity built for an e-commerce stationery and lifestyle brand bringing artisanal, story-rich products from Japan (and eventually Korea, Switzerland, and Germany) to a global audience.

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A bold, playful wordmark with a signature offset shadow, paired with a warm palette of ocean blue, deep navy, and soft cream — designed to feel as considered and handcrafted as the products themselves.

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The package included:

• logo and brandmark, designed from scratch

• colour and typography system

• mini brand style guide

• mockup imagery for web and product presentation