Uplist was created as part of a university brief to develop a six-week social media campaign. The concept explored the many ways music can uplift, inspire, and connect — with a playful nod in the name. Each week, a new curated playlist was released based on a specific emotional or lifestyle theme.

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To support each weekly drop, a full suite of tailored content was designed for social media platforms. This included interactive reels, themed carousels, and engaging story assets. The campaign extended to a website that housed links to playlists and supporting articles tied to each theme, adding editorial depth to the campaign.

 

Project scope included:

• Brand concept and naming

• Weekly playlist themes and curation

• Social media content strategy

• Design of reels, carousels, and stories

• Web mockups and article integration

• Campaign rollout planning and documentation